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Machine Identity Protection Gains Momentum in 2018

Machine Identity Protection Gains Momentum in 2018

Venafi, Venafi business momentum, machine identity protection
March 7, 2019 | Katrina Dobieski and Scott Carter

Over a decade ago, Venafi began the journey of protecting machine identities for the Global 5000. At that time, we could see that rapid increases in digital certificates and cryptographic keys would challenge organizations beyond their capacity for management. At that time, there just weren’t that many ways to keep track of machine identities—mainly spreadsheets, SharePoint sites or internal scripts.

Microsoft_Logo_PNG.png Manual management techniques just left too much room for human error. And we saw many high-profile instances of certificate-related outages that resulted from uncontrolled machine identities.New research indicates that these same undermanaged machine identities are also prime tools for organized cyber criminals.

Forward-thinking companies began to realize the value of centrally managing, and ultimately protecting, machine identities early on. And now, we’re seeing an increasing number of the world’s leading organizations getting serious about protecting their machine identities.

Venafi, currently recognized industry leader in machine identity protection, recently released a press release revealing a promising shift in current market trends and Venafi’s commitment to support them. The data shows significant improvement in awareness of and participation in protecting machine identities. According to the press release, Venafi has seen a 50% increase in subscriptions with 95% renewals. The company also closed a $100 million round of financing, led by TCV, dedicated to creating new cybersecurity developments in machine identity protection for the Global 5000.

Palo Alto-based CEO Jeff Hudson states,


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“The  world is undergoing a dramatic digital transformation, and now our very existence depends upon machines. The bad guys know this and they’re dedicating more time and resources to obtaining machine identities, so they can use them in attacks.”


The bad guys might be ramping up, but so is the global security community as a whole, increasing their commitment to integrating protection for machine identities throughout their security infrastructure offerings. To support this effort, last year Venafi launched the Machine Identity Protection Development Fund, with $13 million dollars in direct sponsorship for developers, start-ups, consultants and cybersecurity vendors to integrate directly with machine identity solutions. The program already has three funded partners: OpenCredoCygnacom and Jetstack.


Microsoft_Logo_PNG.png In June of last year, Forresterreleased a studyvsolidifying machine identity protection as a category and concluding that it was “nearly impossible” to keep track of keys and certificates without machine identity automation.  

As opposed to a decade ago when coding was still being written for machine identity protection, this lineup of the Global 5000 who now have a dedicated solution for machine identity management speaks volumes about the rising tide of awareness:  

  • Top five U.S. health insurers 
  • Top four credit card issuers 
  • Three out of the top four accounting and consulting firms 
  • Four of the top five U.S. retailers 
  • Four of the top five banks in each of the following countries: U.S., U.K., Australia and South Africa. 

Jeff Hudson, CEO of Venafi sums up the company’s commitment to customer success, “We invented the technology that protects machine identities and this extraordinary focus makes it possible for us to deliver unmatched success to our customers and in the marketplace. Security leaders choose Venafi because we are the only company that delivers a robust, scalable, battle-tested machine identity protection solution.” 

To read the full press release, click here.  

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About the author

Katrina Dobieski and Scott Carter
Katrina Dobieski and Scott Carter
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