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Why I Think Machine Identity Management Is So Hot Right Now [Perspectives from Venafi EMEA]

Why I Think Machine Identity Management Is So Hot Right Now [Perspectives from Venafi EMEA]

machine identity management
May 20, 2021 | Darren Lewis

During 10th - 12th May, Venafi hosted its annual Global Machine Identity Management Summit, which included over 75 presentations, 6 keynotes and so much more. On the first day we welcomed over 120 attendees from across EMEA to spend time with the Venafi leadership team and to discuss priorities in their organisations that relate to Machine Identity Management. Throughout the next few days, these industry leaders were joined by hundreds of their peers in a candid exchange of strategies and expert advice.   

After joining Venafi a little over 5 weeks ago, I was impressed by the high level of participation and the extreme value of the content that was presented. This was a perfect platform to learn more about the company that invented and continues to lead in the Machine Identity Management category, it’s ecosystem and our amazing customers. 

Although I may be a newcomer, I’m no stranger to the value of protecting all types of identities to support digital transformation and continuous development strategies. Prior to my journey at Venafi I spent the last 4 years at a Duo Security, which was acquired by Cisco at the end of 2018. At Duo we secured human identities and helped companies start their journey to Zero Trust. The perimeter is gone, and as a result more and more companies are moving to a Zero Trust approach because security is becoming identity. 

Now, back to the summit. One of the keynotes that stood out was David Mahdi’s, Research Director in IT Leaders Systems, Security and Risk at Gartner. His presentation “The Machines Have Risen” highlighted the importance of Machine Identity by revealing that the IAM market is predicted to reach $19b by 2024 and Machine Identity Management will be playing a big part in that growth! In fact, so much so, Gartner identified managing machine identities as a top security and risk trend for 2021. 

Gartner highlights that organisations are seeing increased numbers of nonhuman entities, which means managing those machine identities has become a vital part of the security strategy.   

Although provisioning and securing certificates is nothing new (check-out this NCSC guidance way back in 2016), the number of devices is exponentially increasing. Establishing an enterprise-wide strategy for managing machine identities—including certificates, keys and secrets—will enable your organisation to better secure digital transformation.   

So why did I join Venafi?   

We are in a digitally transforming world where the number of machines will continue to outnumber people.  When I learned more about the Venafi vision for a digitally secure world where we trust machines, they are secure, their identities are managed and protected and we help our customers keep out the bad guys, I couldn’t wait to join! 

Today we protect the largest enterprises across EMEA and the team is growing to capture the market opportunity. Take a look at our careers page and help us on our journey to enable our customers to move fast and be secure #fastsecure 

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About the author

Darren Lewis
Darren Lewis

Darren joined Venafi as Vice President of Sales EMEA with over 12 years leadership experience in SaaS; managing teams in start-ups and high-growth tech companies. Most recently building out the EMEA region for Duo Security and leading the team through the $2.35b acquisition by Cisco. 

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