Inadequate key and certificate management damages organizational reputation
Encryption errors cripple competitive advantage
Companies invest heavily in their online presence to gain an edge over competitors. However, the best website design ceases to pay when, instead of the website, customers see a certificate error page. Several high-profile companies have recently experienced this embarrassing situation due to an expired or improperly installed certificate. According to a recent study, 43% of users who see an error stop using the website. Some might return later, but many switch to a competitor, perhaps permanently.
System outages weaken customer confidence
A user can choose to trust a website’s expired certificate, but many mission-critical applications do not permit this bypass. Instead the certificate issue causes the application to fail entirely, trigging a service outage. Imagine a financial institution that cannot accept transactions or a manufacturer that cannot run its assembly line–such outages are devastating for the company’s image.
Exposed encryption assets increase vulnerabilities to reputation-damaging audit failures and security breaches
Most administrators understand the importance of encryption for protecting the company from reputation-damaging security incidents. Unfortunately, many administrators undermine their own efforts by exposing encryption keys to compromise. A compromised key can lead directly an audit failure—or worse a high-profile data breach that leaves the company CEO struggling to reassure customers on the nightly news. Even an audit failure causes a loss of reputation as customers consider what might have happened.