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Infographic: New Ponemon Research Reveals Businesses Are Losing Customers Due to Broken Online Trust

Infographic: New Ponemon Research Reveals Businesses Are Losing Customers Due to Broken Online Trust

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September 29, 2015 | Gregory Webb

A new report, 2015 Cost of Failed Trust Report: When Trust Online Breaks, Businesses Lose Customers, was released today by the Ponemon Institute and Venafi, and reveals the damaging impacts on global business from unprotected and poorly managed cryptographic keys and digital certificates. In March 2015, a related report (2015 Cost of Failed Trust Report: Trust Online is at the Breaking Point) revealed the risks global business face from attacks using keys and certificates (see the infographic on this first report). Now this new report looks at how the failure to secure and manage keys and certificates is adversely impacting today’s businesses, and quantifies the direct financial impacts.

Global enterprises depend on the trust, privacy, and integrity established by keys and certificates. But when keys and certificates are unsecured, companies lose customers, suffer costly outages, fail audits, and experience breaches. The infographic below captures the extent of these impacts in today’s enterprises over the past 2 years as well as the amount of security, availability, and compliance risk over the next 2 years. The infographic then concludes with the challenges that enterprises face with securing keys and certificates and an action plan to reduce risk.

Infographic: When Trust Online Breaks, Businesses Lose Customers

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Gregory Webb
Gregory Webb
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